Haldi was born to solve a personal pain point.
When I moved to coasts a few years ago, my skin got offended. It got really dry and lost its glow. I turned to my girlfriends, only to realize we had different skin, searched Sephora and got 375 moisturizer options.
I decided to take charge, went beyond the marketing and educated myself on ingredients. And after an endless loop of trial and error, figured out my perfect routine.
This led to the obvious question: does it have to be this goddamn hard?
Julia and I had worked together at Google and she shared the same frustration. She was an operations wiz and we teamed up to take Haldi to the world.
Simran Kalra & Julia Huang
THE HALDI WAY
Toss the offender on your bathroom shelf
Our algorithm analyzes your products for Ingredient Offenders. Think mineral oils blocking your pores or surfactants stripping your skin. Products needing a toss.
1Keep using your faves
Have a moisturizer you can’t live without? Keep using it. Instead of starting from scratch, we’ll build a routine around what you already have.
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Buy only what you need
Your skin coach only recommends products for the gaps in your routine. Hero products that truly work to solve your skin concerns.
3Your personal routine
Your step by step day and night cheatsheet. Ingredients that work together are placed together and those that don’t are separated, to bring out your best skin.
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