Haldi was born to solve a personal pain point.

When I moved to coasts a few years ago, my skin got offended. It got really dry and lost its glow. I turned to my girlfriends, only to realize we had different skin, searched Sephora and got 375 moisturizer options.

I decided to take charge, went beyond the marketing and educated myself on ingredients. And after an endless loop of trial and error, figured out my perfect routine.

This led to the obvious question: does it have to be this goddamn hard?

Julia and I had worked together at Google and she shared the same frustration. She was an operations wiz and we teamed up to take Haldi to the world.

Simran Kalra & Julia Huang

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THE HALDI WAY

Bring out your best skin.
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Toss the offender on your bathroom shelf

Our algorithm analyzes your products for Ingredient Offenders. Think mineral oils blocking your pores or surfactants stripping your skin. Products needing a toss.

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Keep using your faves

Have a moisturizer you can’t live without? Keep using it. Instead of starting from scratch, we’ll build a routine around what you already have.

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Buy only what you need

Your skin coach only recommends products for the gaps in your routine. Hero products that truly work to solve your skin concerns.

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Your personal routine

Your step by step day and night cheatsheet. Ingredients that work together are placed together and those that don’t are separated, to bring out your best skin.

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HOW WE CURATE OUR PRODUCTS

We've curated a tight list of brands that share our philosophy on skincare. Brands combining the best of nature and science, and creating high performing products that truly deliver results.

Check out some customer faves:

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THANK YOU FARMER

Super lightweight sunscreen. Will leave no white residue. Seriously.

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OSKIA CLEANSER

New age “gel to oil” cleanser. Will clean without stripping

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PESTLE AND MORTAR HYALURONIC ACID

With time, HA reduces in our body, leading to dry aging skin. Lets add it back asap.

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SUNDAY RILEY UFO

Exfoliates pores, while nourishing skin. Acneic skin needs nourishment too.